Press Release
Continuing with their passion & quest
for unique ventures… Purrshottam Bhaggeria & Pavan
Malhotra have conceptualized, written & published another
stupendous coffee table book - 'Elite Collectors of Modern &
Contemporary Indian Art'. The duo had earlier embarked onto a
journey less traversed … 'Elite Clubs of India' - an ode
to the legacy of Clubs. Both authors have now entered another
private domain… the exclusive world of discerning art
collectors and their eclectic collection.
Hidden behind the bright colours and bold strokes of the
modern Indian art movement & the contemporary art
creations is the unstained patronage of passionate collectors…
Call them patrons or call them connoisseurs, but they are rare
people who go beyond being merely collectors of art… thus
making a silent contribution to India's artistic heritage.
This first of its kind book is a unique collection of
profiles of 25 living and 2 late pioneer Art Collectors of
Indian Modern & Contemporary Art from all over the globe.
The legacy of their genius in professional life is well known
but their persona sans the glamour and their passion &
raison-d'etre for collecting enduring masterpieces of
legendary modern & contemporary artists is hardly ever
explored. Collectively, the profiles form the mosaic of the
larger story - the story of the always evolving &
metamorphosing Indian Art and its remarkable patrons. The book
highlights the collectors' definitive aesthetic vision,
deep-rooted philanthropy, support & commitment to Indian
art and artists. The book also showcases selected &
favourite works of art of each collector… a collection
which reflects the discerning eye & eclectic tastes of its
owners.
"Over the years, a lot of books and printed materials
have been written and published on Indian Art, as a subject,
its history and also on the artists who have evolved over
time. However, there has never been an effort to recognize the
patrons and Collectors of Indian Art. Since India has emerged
as the hub of art renaissance where patronage, now also
includes a new class of young collectors… this book
salutes the pioneers and is a doorway into the mystical world
of discerning collectors of Modern & Contemporary Indian
Art." says Purrshottam Bhaggeria who exudes the curiosity
& enthusiasm of a young man, yet he surprises you with his
tenacity & focus. Entrepreneur, industrialist & an
avid art collector, this MBA from Cornell University, USA, is
the Joint Managing Director of Filatex India Ltd., a synthetic
yarn manufacturing company. Purrshottam is also involved in
real estate development, luxury retailing and capital markets
and has personal interest in heritage reservation, golf and
philanthropy. A life enthusiast who never loses perspective of
the ground realities of life, his penchant for creativity and
aesthetics inspired him to initiate this unique coffee table
book.
"There is a mystical joy in discovering what was tucked
away for so long… the story being told here is not only
of a rare and precious breed, but also of a renaissance.
Perhaps the story may serve as a point of departure for the
reader's own meditations on the inscrutable relationship
between price & value as well as an introduction to the
mysteries of collecting. Art collection is like an addiction.
The hunt… the chase… the deal… the high ! The
choice of the artist and works are strongly redolent of the
preferences, tastes and idiosyncrasies of the collector. The
book seeks to immortalize those moments that are embedded in
the collector's psyche," reveals Pavan Malhotra who has
the intrinsic passion to put the impossibles together &
strikes with his swagger and an eagerness to rebuke convention…
Entrepreneur, author, connoisseur, aesthetic glutton…
Malhotra's creative impulse leaves its imprint on everything
he does. He is well known for his several ground breaking
firsts and exclusives in all facets of media &
entertainment business-satellite channels, music, events,
films & publishing. His pioneering vision led to the
launch of the first ever Punjabi satellite channel & as
its Managing Director & co-founder he created a
trend-setting wave leading to the influx of niche channels in
the country. His name was also synonymous with the music
business. He initiated concepts still followed by the industry
and introduced many artistes & event companies. He is also
in the 'Limca Book of Records'. This exclusive book has a
signature of his profound aesthetic sensibilities and his
irreducible appetite for innovation.
This first ever book on Collectors of Modern &
Contemporary art is published by Elite Media Pvt. Ltd., New
Delhi. Rich in anecdote and lavishly illustrated this
authoritative book is being released as a Limited Edition
Collector's item… Numbered & Slip Cased. It is
printed on Gruppo Cordenons - Natural Evolution Ivory Paper
from Italy.
The book opens a window onto a world of passionate
collectors, distinguished by a rather charming obsession,
while introducing to the readers their eclectic and never seen
before collection. It is crafted with precision, grit &
endless passion and will certainly be hailed as an enduring
object d' art…Indulge ! |
